Rightmove launches 'Selling Sunderland' with Charlotte Crosby
Rightmove, the UK’s largest property website, has unveiled a new consumer PR campaign with Smarts PR agency, Selling Sunderland, a playful parody of glamorous property TV shows.
Selling Sunderland pokes fun at the glitz and glamour of some property shows, swapping LA mansions for Sunderland’s authentic charm and variety of properties, with the help of TV personality and Sunderland local Charlotte Crosby.
Sunderland’s affordability, local community and character take centre stage, with Charlotte and three expert agents hosting property viewings that spotlight the variety and value in the area. Together, they guide prospective buyers through three distinctive properties, blending expert market insights with Charlotte’s heartfelt enthusiasm for her hometown.
Sunderland is a popular choice for those in the North East - ranking in the top three locations in the region for prospective buyers searching their next home – being beaten only by Newcastle and the historic town of Darlington. Yet for those seeking out city life across Great Britain, Sunderland only comes in 38th position in a long list of 50 of Great Britain’s biggest cities. This campaign seeks to highlight Sunderland’s potential as a fantastic place to call home.
Selling Sunderland forms part of Rightmove’s latest marketing campaign ‘If they can find it, so can you’, communicating that with the UK’s largest choice of homes, everyone can find a home that fits their requirements on Rightmove.
Creative development and execution have been led by Smarts PR agency.
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