B&Q and Shelter's charity Christmas campaign proves going bigger isn’t always better
This Christmas bauble display is a well-curated charity campaign with a rare attention to detail.
The perfect Christmas is unfathomable for the 159,000 children in temporary accommodation.
Luckily, the spirit of seasonal giving back is still alive and well, and the partnership with B&Q, Shelter and The Romans makes charitable use of the agency’s gift for narrative, in an inspiring campaign that turns compassion into action.
The collaboration brings powerful stories to life through snow globe scenes displayed on B&Q Christmas trees nationwide. Each real tree sold means £1 donated to support families in need – proving that small acts create meaningful impact.
Our take
This is the first charity Christmas bauble campaign I’ve set eyes on, but a quick Google revealed that it’s a bit more widespread than I thought, with the British Red Cross and Barnardo’s getting in on the seasonal opportunity this year.
Nonetheless, I can’t help but nod approvingly at the subtle, yet poignant opportunity the common Christmas tree provides for a tasteful reminder that it might be time to give a little back at this time of year.
Miniaturising stuff is a timeless way to grab attention and something the Japanese have turned into an art form, with their national obsession for bonsai trees and intricately detailed craft items.
The advertising world would do well to step back from its obsession with going bigger and better every once in a while, and instead embrace our novel urge to appreciate the finer things in life.
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