Sky Cinema launches Idris Elba on a cinematic adventure to promote its offer of cinema tickets to subscribers

The film begins with a scenario any Sky Cinema viewer can relate to, as Idris Elba and his nephew settle in to watch a movie.

Suddenly, they’re a part of a gripping, action-packed movie themselves, starring Idris, and his nephew as The Sidekick. They’re whisked away in their armchairs, exploding through the glass doors out onto the streets at breakneck speed in an exhilarating scene, akin to the heart-pounding thrill rides we expect from Fast and the Furious. In the adrenaline-filled sequence that follows, the pair race by traffic, fly around corners and down steps, gripping hands Thelma & Louise-style as they veer towards a roadblock before surviving a dramatic explosion, and landing directly in front of a Vue cinema where, thanks to their subscription with Sky Cinema, they have 2 free tickets.

For director Rodrigo Valdes, making the film, and the offer, memorable, meant focussing on the action, creating a cinematic experience within itself. The 60’ spot is an homage to some of the most celebrated movies in cinematic history - Italian Job, Ferris Bueller’s Day Off, Back to the Future, Baby Driver - and pays tribute to the most iconic car chases in filmdom. 

Produced by Birth Productions, the film was released on TV and in cinemas on October 9.