Stunt Watch: Mummy Pig’s pregnancy, Netflix’s Toxic Town billboards and Democrats’ Trump protest

What a beautiful week. We’ve had sunshine and pancakes, the celebration of women around the world and, of course, a cracking Stunt Watch to round it off.

I’ll let the fellas wax lyrical next week on the powerful shows of female comradery in a world that needs it now more than ever. In the meantime, I’ll take the personality hire role and cover children's TV drama, political mudslinging and strong activism from an invisible enemy.

So, without further ado, let's dive right in...

Mummy Pig's pregnancy bombshell

First up, we have to talk about the absolute chaos that ensued when Peppa Pig’s Mummy Pig announced her pregnancy live on television. I mean, talk about breaking the internet.

The whole saga has brilliantly divided viewers into two camps – the fans who are over the moon about a new addition to the Pig family and the foes. The lil’ piggy haters like me (and Max Balegde) are positively fuming about Peppa’s inappropriate interruptions during the broadcast, dubbing her a pick me pigmy.

It reminds me of the infamous viral 'whistle episode' where Peppa unceremoniously hung up on Suzy Sheep mid-conversation… just because she could whistle. The internet has been having a field day drawing parallels between her phone etiquette and her latest on-air antics.

I must admit I'm digging this edgier side of Mummy Pig. Who knew our favourite animated parent was such a celeb? The whole stunt sparked conversation all from a cartoon pig announcing baby number three. Genius.

Toxic Town billboards

I'm not normally one for billboard stunts, but this has to be one of the cleverest environmental OOH stunts I've seen in ages. The billboards, promoting Netflix’s new series Toxic Town, which delves into the disturbing Corby poisonings, literally appear and disappear with fog depending on air pollution levels—pure brilliance.

The campaign uses advanced sensor technology to measure air quality in real time, triggering the billboards to fog over when pollution levels rise above a certain threshold. It's the perfect visual metaphor – just because you can’t see it doesn’t mean it isn’t real and deadly. What makes it so effective is how it takes invisible air pollution and makes it unmissable.

For me, its serious impact makes it iconic. It's not just clever for clever's sake but uses technology and creativity to highlight a genuine issue whilst promoting a new show.

Democrats' walk out spectacle

Last but certainly not least, this had to get an honourable mention for sheer theatrical impact. Although not quite a traditional PR stunt, it might as well be.

During Trump's address, several Democrats staged a coordinated walk-out, brandishing paddles with "LIAR" emblazoned across them and wearing "RESIST" t-shirts. But, the drama didn't end there, the younger representatives took it to another level by performing Kendrick Lamar's now-iconic "they not like us" dance as they exited, declaring they "walked out."

They knew they had to play Trump at his own game, who, unfortunately for some, is the king of outrage as well as using his freedom of speech for clickbait and views.

In a world where political discourse is increasingly played out through viral moments and shareable content, this walkout understood the assignment. Whether you think it was a powerful statement of principle or an inappropriate display of partisanship probably depends on your political leanings, but you can't deny it got people talking.

A clever and purposeful political statement that dominated headlines and social feeds. And in the attention economy, that's a win.