![PR Stunt Watch: A Mental Health Awareness Week Special](/imager/features/pr-stunt-watch-a-mental-health-awareness-week-special/546470/RIO-LEAD_7b4bbc5c50969966c56bb2e4722c47b1.jpg)
![Mont Blanc campaign: Wes Anderson can act too](/imager/features/mont-blanc-campaign-wes-anderson-can-act-too/545480/wes-lead_71db2429c6e4c3521215df18f15ef084.jpg)
Mont Blanc campaign: Wes Anderson can act too
![McDonald’s removes the iconic smile from Happy Meal boxes to mark Mental Health Awareness Week](/imager/features/mcdonalds-removes-the-iconic-smile-from-happy-meal-boxes-to-mark-mental-health-awareness-week/544826/The-Meal-Sticker-Expression-Set_72308436f4ee74000baaf5e34cde4542.jpg)
McDonald’s removes the iconic smile from Happy Meal boxes to mark Mental Health Awareness Week
![2024 - 1984: Apple called out for creating what it set out to destroy 40 years ago](/imager/features/apples-new-ipad-spot-is-called-out-for-creating-what-it-said-it-was-out-to-destroy-in-1984/542963/Apple-1984_2024-05-09-095231_kmsx_72308436f4ee74000baaf5e34cde4542.png)
2024 - 1984: Apple called out for creating what it set out to destroy 40 years ago
![Fanta takes positive brand associations to the extreme](/imager/features/fanta-takes-positive-brand-associations-to-the-extreme/542068/fanta-lead_72308436f4ee74000baaf5e34cde4542.jpg)
Fanta takes positive brand associations to the extreme
![Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way](/imager/features/subversive-ooh-cheetos-adidas-and-mcdonalds-are-leading-the-way/540764/Cheeto-lead_a2664735beb2ff863a41e12666f1749d.jpg)
Subversive OOH: Cheetos, Adidas and McDonald’s are leading the way
OOH took a decidedly experiential bent this month with brands including Cheetos, Adidas and McDonald’s using surreal humour, water-filled billboards and even scented fabric to coax the attention of passers by
![What if Tesla made ads? Well, funny you should ask…](/imager/features/what-if-tesla-made-ads-well-funny-you-should-ask/540280/LEAD_0604c397fbbcf2ff4443a4899b4967db.png)
What if Tesla made ads? Well, funny you should ask…
A very believable Tesla concept ad has dropped on the interweb, giving us a glimpse into an alternate reality where Elon Musk wasn’t the sole marketing for the brand
![The ‘cinematic’ advert trend continues as Powerade enters Olympic mode](/imager/features/the-cinematic-advert-trend-continues-as-powerade-enters-olympic-mode/539324/Simone-Biles-Lead_72308436f4ee74000baaf5e34cde4542.png)
The ‘cinematic’ advert trend continues as Powerade enters Olympic mode
![Dove’s anti-AI stance appeals beyond its target audience](/imager/features/doves-anti-ai-stance-appeals-beyond-its-target-audience/538542/dove-1_e0e240bc5700f6d3eb323e5223bfa85a.jpg)
Dove’s anti-AI stance appeals beyond its target audience
![Notes by the Nation: Samsung shows off the creative capabilities of the new Galaxy Tab Series](/imager/features/notes-by-the-nation-samsung-shows-off-the-creative-capabilities-of-the-new-galaxy-tab-series/536541/Lead_72308436f4ee74000baaf5e34cde4542.png)
Notes by the Nation: Samsung shows off the creative capabilities of the new Galaxy Tab Series
![When music and fashion merge: Tyler the Creator’s Louis Vuitton range](/imager/features/when-music-and-fashion-merge-tyler-the-creators-louis-vuitton-range/536448/Lead_72308436f4ee74000baaf5e34cde4542.png)