When it rains, we pour: Stella Artois ensures Wimbledon fans won't miss out when the covers come on

When the court covers come on, Stella Artois will cover the cost of Stella Artois pints for sports fans across the UK.

With the summer of sport well underway, there’s one all too familiar occurrence that could still threaten to spoil the fun – the great British weather.

Stella Artois, the Official Beer of Wimbledon, is ensuring that even a rainy day doesn’t dampen the mood with their ‘When it Rains, We Pour’ campaign.

David Beckham, Stella Artois’ new global ambassador and Wimbledon regular, featured in the campaign video which launched on Stella Artois’ social pages last week. The campaign allows fans nationwide to claim their free pint of Stella Artois in cashback if rain stops play on Wimbledon Centre Court.

When the court covers come on at the Wimbledon Championships, Stella Artois will cover the cost of up to 10,000 pints. The offer will be available at select participating pubs nationwide throughout the Wimbledon Championships (1st – 14th July 2024).

As part of the campaign, Stella Artois unveiled an interactive stunt that pays tribute to the renowned moment when the court covers are pulled on if rain stops play at the Wimbledon Championships. 

A brand ambassador wearing an official Wimbledon kit will pull the cover across a giant billboard covered in green astroturf revealing a QR code and the ‘When It Rains, We Pour’ message. The public can scan the QR code to find out how they can claim cashback for their pint of Stella Artois, if rain stops play at the Wimbledon Championships.

Keep an eye on the weather and celebrate the summer of sports with Stella Artois! Head here for full details on participating venues and how to redeem cashback for your pint if rain stops play on Centre Court at the Wimbledon Championships.