Work Of The Week: PUMA's new brand film is 'Fearless'

Love, love, love this.

Engaging. Positive. A revolution in an ad. 

I. Can't. Look. Away.

It feels so real, and it's a seamless execution of words and styles that is as smooth as anything. It captures a spirit—but not one that is high and mighty. This spirit is every day and embedded in a generation. 

Reminiscent of Nike's LDNR ad in the best possible way, it has that energy. It makes you watch it with your eyes wide open.

Inspired work I could watch again and again.